Brands in fashion are as relevant as sugar in sweets.
Fashion as a whole is about portraying ones identity for the world to see, brands help(quite literally) to spell it out to us.
Certain connotations spring to mind when some brands are mentioned. Chanel for example oozes 'classic sophistication', Laura Ashley is 'prim and proper', and Marks & Spencer... well that just makes you think of 'mum'.
A current Christmas temp. job in Marks and Spencer has lead to re-evaluation, i've never been one to care where things are from considering half my wardrobe is from a charity shop but I must admit I was pasremarkable about Markies, as it's affectionately known by loyal staff and customers...
It really has to be said that although the brand represents the customer, the customer also represents the brand. So wearing that chunky knit your granny would wear with corduroys with this seasons oh so hot knee high boots and tights would change the image given. Vogue even agrees this season.
I'll let the pictures do the talking-
Fashion as a whole is about portraying ones identity for the world to see, brands help(quite literally) to spell it out to us.
Certain connotations spring to mind when some brands are mentioned. Chanel for example oozes 'classic sophistication', Laura Ashley is 'prim and proper', and Marks & Spencer... well that just makes you think of 'mum'.
A current Christmas temp. job in Marks and Spencer has lead to re-evaluation, i've never been one to care where things are from considering half my wardrobe is from a charity shop but I must admit I was pasremarkable about Markies, as it's affectionately known by loyal staff and customers...
It really has to be said that although the brand represents the customer, the customer also represents the brand. So wearing that chunky knit your granny would wear with corduroys with this seasons oh so hot knee high boots and tights would change the image given. Vogue even agrees this season.
I'll let the pictures do the talking-
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