Fashion's twin reps have launched a new line named 'Olsenboye' which is launching on the 6th of November at JC Penney(an American outlet).It is intended for juniors but even so it is pretty disappointing: http://www.olsenboye.com/
Mary-kate and Ashley have the success of Elizabeth and James to contend with: http://elizabethandjames.us/. This line is sophisticated, very back to black, higher pricing and very Mary-kate & Ashley chic.
Even more premium pricing is their collection 'The Row'. This collection is said to be partnering with Linda Farrow for an eyewear collaboration with initially only 4 styles to play it safe.
Anywho with the two above successful collections that represent the 'MKAshley' brand so well why risk their image for a junior line with little style?
Possibly because just like the crazy styles the pair pull off on themselves they could make a binbag stylish. However more than messy hair and red lippy is needed to make 'Olsenboye' a success. Which is why the pair(or atleast their management) have got 'Steve Madden' to collaborate on a shoes and accessories line.
With a designer who's a success on both sides of the Atlantic- Olsenboye could succeed in ways Elizabeth & James and The Row never will... Mass production.
Olsenboye-
Elizabeth and James-
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