"Fuck it for Chris"

Love it or hate it, you've watched it.
And to be quite honest- those who claim to hate it are just protecting their own wannabe 'Skins' like status.
It's British youth culture at it's best and that means the fashion is both a reflection and an influence.
Topshop chic done alternatively through cheapy Newlook pieces and charity shop finds; this sums up the girls.
Effy, in my opinion, single handedly mainstremed the Lanvin 'more is more' catwalk necklace approach-


The show aims to show youth for what it is, it is not patronising and it's real and raw. Sheer fabrics and tiny shorts, boys wandering around parties with their torsos out and often more. This tv show has you questioning what next, and has youths at a standstill for fashion inspiration: whether they want to admit it, or not.
Boys would you really have started to wear Topman's surf shorts to parties with fluorescent sunnies if you hadn't seen Chris do it?

Choo choo!

I saw the brand.
I saw the prices.
I smiled alot.
Jimmy Choo shoes- from £49.99!

H&M have really outdone themselves this year following up that must have summer collection by Matthew Williamson with JIMMY CHOO!!!
With a collection of over 40 pieces- clothing, handbags & jewellery aswell as those utterly desirable, utterly of the moment whilst utterly timeless shoes!


Launching on the 14th of November H&M are using their usual methods with celebrities being papped in items already, a launch date to view items(which was the 29th October) and a release date for the items as above. And please note these items will only be available in certain stores. Total teases.



Tamara Mellon(above right) is the ultimate entrepreneur extraordinare who built the brand up(with an investment loan from daddy) from an ill managed brand to a household name. And a collaboration with a global high street chain such as H&M can only increase brand popularity.

H&M's collaboration list is impressive with Karl Lagerfeld, Roberto Cavalli, Viktor & Rolf and Stella McCartney. When Compared to Topshop's endless collaboration list, with only two real mentionable names, it goes to show that it's not quantity, it really is quality.