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Thursday 5 November 2009

Choo choo!

I saw the brand.
I saw the prices.
I smiled alot.
Jimmy Choo shoes- from £49.99!

H&M have really outdone themselves this year following up that must have summer collection by Matthew Williamson with JIMMY CHOO!!!
With a collection of over 40 pieces- clothing, handbags & jewellery aswell as those utterly desirable, utterly of the moment whilst utterly timeless shoes!


Launching on the 14th of November H&M are using their usual methods with celebrities being papped in items already, a launch date to view items(which was the 29th October) and a release date for the items as above. And please note these items will only be available in certain stores. Total teases.



Tamara Mellon(above right) is the ultimate entrepreneur extraordinare who built the brand up(with an investment loan from daddy) from an ill managed brand to a household name. And a collaboration with a global high street chain such as H&M can only increase brand popularity.

H&M's collaboration list is impressive with Karl Lagerfeld, Roberto Cavalli, Viktor & Rolf and Stella McCartney. When Compared to Topshop's endless collaboration list, with only two real mentionable names, it goes to show that it's not quantity, it really is quality.

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